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São Paulo Fashion Week Presents 2009 Summer Highlights

São Paulo Fashion presents highlights of 2009’s summer collection.

Alexandre Herchcovitch

Designer: Alexandre Herchcovitch

Alexandre Herchcovitch

Designer: Alexandre Herchcovitch

Alexandre Herchcovitch

Designer: Alexandre Herchcovitch

The star of the show was Alexandre Herchcovitch. He inspired this season by conflict areas across the globe. Designs were military suit-like constructions and tabs visually let loose with soft ruffles and pastels for women, while men’s saw new look of uniforms worn in places like Africa and Pakistan. Above are some pictures of  his designs taken at the fashion show.

model

Designer: Neon

model

Designer: Neon

Neon, a newer addition to São Paulo’s growing list of fashion favorites, took over the helm from Herchcovitch to imagine Cori this time around. Looking to Mexico for ethnic patterns and cuts resembling traditional items from the culture like ponchos. This design is shown on the right.

Neon came through with the feature of attacking as many prints as possible. Tied together by a thematic umbrella of island women. This design is shown on the left.



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